Greg is a collaborative advisor to founders, entrepreneurs and investors in early-stage and fast growth companies in technology, internet, and eCommerce. He supports leaders so they can build realistic and defensible business models on their way to starting and scaling great companies. Greg has developed leadership frameworks and management models called Bend the Curve™, The Heart Question®, and The Minimum Viable Story™ so company’s can be scaled faster and smarter. Greg also advises professional investors so they can efficiently monitor the progress and improve communication with their portfolio companies.

Selected Examples of Recent Projects

Advisory Board

Advisory Board Member to eCommerce company and assisted the CEO and senior management with corporate governance matters, setting up accounting and financial controls, investor collateral, business plans, marketing, go to market strategy and investment capital matters.

Advisory Board Member and embedded mentor to software company, and supported CEO and co-founders with go to market strategies, revenue models, pitch decks, branding, and pitching to investors.

Business Mentoring


Supported CEO of software development company on strategic issues relating to product marketing, retention of key personnel, cash flow management, and vendor agreements.

Supported CEO of  B2C e-commerce and merchant services company regarding investor collateral, business plans, pro forma financial statements and projections, pitch decks, team building, vendor agreements, and capitalization issues.

Not for Profit

Supported CEO of educational not-for-profit organization relating to business plans, financial proformas, branding and regulatory matters.


Advised Managing Member of biotechnology consulting company on issues relating to choice of entity, regulatory considerations, strategic planning, and professional service agreements.

Online Publisher

Strategic support services to online publisher that created and entertainment and electronic game blog and review website, branding and content strategies, intellectual property protection, and web-based advertising.

Advisory support to CEO of digital medial company and provided guidance on matters such corporate governance, operational milestones, business modelling, eCommerce agreements, strategic planning, and due diligence.

Food Service

Business mentoring and strategic support services CEO of food service business regarding choice of entity, web development and design, business planning, branding, marketing, strategic alliances, client acquisition, and organizational matters.


Business mentoring and advisory services to a start up in the telecom industry relating to strategic planning, business plans, financial proformas, idea pitch, and slide decks.

Consumer Products

Business mentoring and advisory services to CEO of a cosmetics company on matters relating to negotiation strategies with vendors, selection of strategic partners, cash flow analysis, profit and loss projections, financial models, and product branding.

Business mentoring and advisory services to CEO of a microbrewery regarding business plans, financial projections, and internal operating agreements.

Outside Adviser

Outside adviser to E-commerce company developing and publishing e-books and applications for PDAs and mobile devices, and providing guidance to CEO on business plans, corporate governance, investor relations, cash flow and revenue models, debt service, recruiting, and fundraising.

Outside Adviser to technology company developing social media platform for B2C marketplace relating to financial controls, corporate governance, and best practices for accounting, personnel, and fundraising.